University Valet

University Valet is a veteran-owned valet company that is part of the Preferred Valet Parking branch. Through PVP, University Valet is aimed toward bringing valet parking to university campuses. Our client, the founder of PVP/University Valet wanted a new logo for the brand that looks simple and approachable.

Sketches & Early Designs

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Final Logo

My final logo has the initials of University Valet intertwined with each other and displaying the full name symmetrically at below it. I wanted the logo to focus more on type rather than imagery, giving it a modern and simple look that will also be easy to embroider.

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